“Museum Notions is a store created specifically for The New Museum by Art Parts. Since 1980, Diana Shobrys (Art Parts) has created installations and special art projects in the Chicago area. At the 1985 Chicago International Art Exposition, Art Parts salespeople provided coverage for art purchases with and ‘Aesthetic Assurance Certificate,’ and ‘Seals of Quality Aesthetic Assurance.’ Museum Notions represents Art Part’s first project in New York. For the Museum’s store, Art Parts designed the Culture Vulture, a symbol of the contemporary art scene’s rapacious and predatory appetite. The Vulture is also a nudge at the Museum itself for its role in the promotion and validation of art as commodity. The New Museum’s ‘new’ symbol is emblazoned in items such as keychains T-shirts, soap, jewelry, artist-signed scarves and statues.”
-From The New Museum Annual Report, 1988