“General Idea’s AIDS graphic can be unsettling, all the more so because it has a nagging familiarity to all those acquainted with the lore of the 1960s and early 1970s. It is a reworking of Robert Indiana’s LOVE image which captured the popular imagination two decades ago. By transposing four new letters into the same typeface and psychedelic color scheme. General Idea has created an historical equation that generates its own ambiguities. What does it mean when a gallery press release proclaims that "General Idea’s AIDS is an icon of the 80s as Robert Indiana’s LOVE was an icon of the 60s”?