Print & Ephemera
Point of View: A Contemporary Anthology of the Moving Image
As video art evolved from its low-tech, do-it-yourself origins in the 1960s and 1970s to the high-end production values achieved by more recent generations of artists, its pricing became equally prohibitive. With limited editions by today’s most sought after video artists currently selling for hundreds of thousands of dollars, the market for video art is no longer distinguishable from that of oil paintings or bronze sculptures.
On the most pragmatic level, the Point of View anthology was conceived on the premise that instead of following strict rules of scarcity and demand, a digital medium like video art can also be produced for a broader audience, within a more open framework. In this spirit, the eleven artists commissioned to create new works for Point of View made their contributions with the knowledge that the final result would be distributed within an unlimited format.
Point of View: An Anthology of the Moving Image functions simultaneously as an archive, a teaching and research tool, and an exhibition inside a box. Each DVD contains the commissioned work, along with an interview between the artist and a welI-known critic or curator, a biography, and images of other works. Taken together, the works provide an international, inter-generational overview of the state of video art in 2004.
Point of View was produced by Bick Productions (Ilene Kurtz Kretzschmar and Caroline Bourgeois) and the New Museum of Contemporary Art as the first commercially available anthology of the moving image in contemporary art.
The Anthology consists of a boxed set of eleven DVDs, each containing a newly-commissioned work; an in-depth interview with the artist conducted by either Dan Cameron, senior curator at the New Museum of Contemporary Art, curator Hans Ulrich Obrist of the Musee d'Art Moderne de la Ville de Paris, or Richard Meyer, Associate Professor, Department of Art History, University of Southern California; an image library of the artist’s previous work; and biographical material.
Generous funding for Point of View was provided by Executive Directors: Jumex Collection, Mexico, and Blink Digital, New York, and Sponsor: The New Art Trust, San Francisco.