For the “Love For Sale…Free Condoms Inside” exhibition in the Broadway Window, Gran Fury collaborated with PONY (Prostitutes of New York), a sex-workers’ advocacy organization committed to the decriminalization of prostitution, to address a twin set of concerns: on the one hand, the mythology that underlies and structures the stigma attached to
sex-workers in general and prostitution in particular,
and, on the other, misconceptions surrounding prostitution
and AIDS. Set to dispel the image of prostitutes as villainous carriers of the disease, the installation, through instructional videos and advertisements, portrays prostitutes as sexual-health advocates, by the nature of their trade experts in the physical, psychological and social roles of sex. The intention is to provoke viewers into taking control of their lives by not allowing themselves to be misled by propagandistic media images of the AIDS crisis.