Brad Melamed: Daily Dilemmas / Dilemas Diarios
August 7 – October 8 1982
For his installation in the window on Fourteenth Street, Brad Melamed stenciled seven questions, one for each day of the week, each asking the viewer to choose between two equally desirable or undesirable activities: Would you rather spare some change or read a political handout? Would you rather keep a budget or exercise? Would you rather stay at home or be late for work tomorrow?
In this unconventional game, the viewer was encouraged to see themself as other. For in order to answer these questions, the viewer was confronted with everyday behaviors and forced to start at the beginning—to see, understand, and appreciate some basic behaviors and the meaning reflected in those acts. In scrutinizing the commonplace, the viewer was presented with a richness in ‘common’ life, and encouraged to recognize their role in shaping and sustaining its quality.